Diddy knows he might raise a few eyebrows by calling his latest men’s fragrance I Am King, but he doesn’t care.
Industry sources estimate that the new scent for men will bring in $100 million?!
I Am King is coming out as a Macy’s exclusive in December before going out for wide distribution in February.
Diddy says, “I Am King is a statement about all men. We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings…It has nothing to do with being arrogant. I Am King is not a statement about myself — I Am King is about every man who is going to go and buy the fragrance.”