So when hip-hop mogul Sean ‘P Diddy’ Combs hit the landmark age, he splashed out on a lavish, star-studded party at the iconic Plaza Hotel in New York.
The father-of-five spent $3million (£1.8million) on the ‘party of the century’ at the hotel’s famous Grand Ballroom on Thursday.
In keeping with the black and white theme of the bash, which had been sponsored by his own vodka company, Diddy was presented with a tiered black and white birthday cake featuring his initials on a shield.
Celebrity guests from the worlds of hip-hop and Hollywood gathered for the epic party, which lasted long into the early hours of Friday morning.
The partygoers included Jay-Z, Denzel Washington, Estelle, Kim Kardashian, Rachel Hunter, Black Eyed Peas rapper Taboo and Nelly.