Master P(Percy Miller) Launches BBTV

Master P a.k.a Percy Miller has launched a new family-friendly network called BBTV. BBTV will provide positive content for a “black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.” BBTV’s content will include health and fitness; animation; financial planning; reality TV; sitcoms; dramas; movies; “responsible” hip-hop music and videos; politics; sports and entertainment news; educational children’s shows; and teen and family programming:

“It’s extremely important to feed clean, quality and positive subject matter to our families,” chairman and CEO Miller said in a statement. “We believe TV content can be positive and responsible and still have good ratings with great content. BBTV will offer all kinds of family friendly entertainment that everyone can enjoy. Our mission is to target the new generation of responsible African-American and multiethnic English-speaking American and family-oriented and responsible hip-hop consumers who are taking charge of their families and striving for a better tomorrow.”

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Master P Launching A Black Television NetWork

Hip-hop mogul P. MILLER is launching his own family-friendly cable network to provide “positive” viewing for the black community.

The star, formerly known as Master P, announced on Thursday (14 Aug) that the new network – titled Better Black Television (BBTV) – will focus on general entertainment, ranging from drama, comedy, movies, animation, politics and sports, as well as entertainment news.

And Miller has brought a number of celebrities on board BBTV – Oscar-winner Denzel Washington, rap pioneer DJ Kool Herc and NBA basketball player Derek Anderson are among the network’s board members.

BBTV CEO Miller says, “I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television, from reality to original programming.”

The new channel will be in direct competition with the existing U.S. network Black Entertainment Television (BET), which also caters for the African American community.

But Miller insists he still has “a great relationship with BET and MTV” and has vowed that he and his rapper/actor son Lil’ Romeo “will continue to do work with them and support their networks”.

Master P Set To Change His Name?

Master P is currently in the news because of recent decision he is making by requesting that we no longer referred to him as Master P:

“I’m changing my name because Master P is who I used to be. I call it my childhood and P. Miller marks my manhood. I wouldn’t change my past because it’s groomed me to be the man I am today. People grow mentally and spiritually through life experiences, but when you come from hip-hop it’s almost impossible to move past the stereotypes associated with it. I’ve branched out into so many different arenas that range from being the first African-American to have a clothing line at Wal-Mart, to writing books, and speaking on Capitol Hill, but all that gets overshadowed because I come from the hip-hop industry. There’re a lot of people out there, who are afraid to grow up and change, but I’m not and P. Miller is the evolution of me, Percy Miller the entrepreneur, the business man.”